In case you missed the “big announcement”, the Cape Argus Cycle Tour has a new name! No longer simply the Argus, the Cape Argus or the Cape Argus Pick n Pay Momentum Cycle Tour, the world’s largest timed cycle race is now called the Cape Town Cycle Tour.
Makes sense, I suppose, although I am sure many veterans of the race will struggle to refer to it as anything other than ‘The Argus’, but if it draws more international cyclists to Cape Town for this amazing annual event it will give the local economy a boost – and that’s always a good thing.
Here is what the event organisers had to say on the official Cape Town Cycle Tour Facebook page, along with a copy of the new logo:
“It is with great pleasure that we announce the official renaming of the iconic Cape Argus Pick n Pay Momentum Cycle Tour to the Cape Town Cycle Tour in celebration of the event’s iconic status and increasing global appeal.
In association with our three co-naming right sponsors, Cape Argus, Pick n Pay and Momentum, we are thrilled to move into the next phase to becoming one of the world’s most desirable participation sporting events.”
If you intend to take part in the Cape Town ‘Argus’ Cycle Tour in March 2015, you will be pleased to know that registration opens at 2pm tomorrow afternoon (Cape Town time), so secure your place, and go down in history as one of the 35,000 cyclists to take part in the first ever Cape Town Cycle Tour!
Image courtesy of the Cape Town Cycle Tour Trust